Online advertising is featured within select sections of Soil Mate. Advertisers who want to advertise must ensure their ads meet Soil Mate’s principles for advertising. Advertising generates revenue that helps support Soil Mate’s ability to provide high-quality information to consumers, farmers and wineries. 10% of all revenue generated goes into community projects.


Advertising Principles

These principles are applied by Soil Mate to ensure adherence to the highest ethical standards of advertising and to determine the eligibility of products and services for advertising on Soil Mate websites.

Advertisers must demonstrate elements of sustainability, environmental impact and  community involvement to be eligible to advertise on Soil Mate websites.

The appearance of advertising on Soil Mate websites is neither a guarantee nor an endorsement by Soil Mate of the product, service, or company or the claims made for the product in such advertising.

As a matter of policy, Soil Mate will sell advertising space on its websites when the inclusion of advertising does not interfere with the mission or objectives of the AMA or its publications

Soil Mate, in its sole discretion, retains the right to decline any submitted advertisement or to discontinue posting of any advertisement previously accepted.