Valley First Challenging Health and Hunger

Author: Matt Gomez  •  Date: August 12, 2015  •  Appears in: Community, Farmers, News

Valley First Challenging Health and Hunger

Annual Penticton Peach Festival Parade and Feed the Valley – Saturday, August 8

As a silver sponsor of Penticton Peach Festival Valley First participates in the Grand Parade annually handing out candy to the thousands of spectators who turn out to see what has become one of the largest parades in B.C.  Since 2014 Valley First has combined Feed the Valley food and fundraising efforts by forming one big parade entry partnering with SUN/FM Astral Media, the Penticton Salvation Army Food Bank and Penticton Firefighters.  Although food and funds are collected along the route, awareness for the food bank mid-year is the focus. In 2015,  a new donation stream will be introduced through Valley First’s Text to Donate program.  Text “Feed” to 41010 and $10 will be added to your monthly cell phone bill to directly benefit our local food banks.  Food Bank Families thank you.

Fresh From the Farm Youth Having a Hearty Harvest

The Penticton Salvation Army Food Bank, Valley First’s Feed the Valley partners, are having a fabulous harvest season led by their Fresh From the Farm youth group.

In late June the group had a wonderful Cherry Picking experience at the Campbell Orchard on Valleyview Road in Penticton picking over 900 pounds of cherries for the food bank and the community kitchen.

Just last week the same group of 13 youth harvested beets from the food bank’s community garden. Some of the yield were pickled for future use and some made into beet borscht for lunch with the sautéed  beet greens on the side.

Up to the Challenge of raising donations for the food bank?

On August 30, Valley First Challenge Penticton, will again hold the largest full distance ironman in western Canada. As a proud partner with Valley First, the race has adopted Feed The Valley as its signature cause and provides athletes and spectators opportunity to help tackle hunger by donating to local food banks either online or throughout many races and events held on the day. This year, Valley First Challenge Penticton has added a number of new race types to encourage a wider participation from local athletes as well as reimagined the finish line and spectator activities to make it an even more family friendly day. Learn more.

Matt Gomez


Matt is the founder of Soil Mate. Driven by a desire to feed his young family real, whole and local food, Matt found there were no convenient ways to source all his local products, so left his career in online marketing and strategy to start Soil Mate.
Read more by Matt Gomez

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